Why You Should Use Video to Explode Your E-Mail Marketing

Why You Should Use Video to Explode Your E-Mail Marketing

Why You Should Use Video to Explode Your E-Mail Marketing

By Glynn Sole

With the whole world and his dog getting involved in email marketing to maintain and expand their business it is no longer enough to just send well written carefully worded emails.

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Regular text email marketing, even if it is personalised with the recipients name (which it always should be) will rarely get read all the way through and is usually forgotten about almost as soon as the recipient has clicked on to the next email.

Let’s face it for most Internet marketers the emails we send are our advertisements and what is the last text only ad that you remember? Don’t try too hard, you probably cannot remember a single one.

The answer to getting your email marketing noticed and remembered clearly lies in sending more than just regular lines of nicely worded text.

Most bulk email auto responders give you the opportunity to use HTML to compose your emails and embedding a short, (30 seconds is long enough) exciting video at the start of your email will get your prospects attention.

In many cases a video comprising of a series of skillfully and artfully spliced still images backed up with a few frames of text and synchronised to a lively and fast paced musical score will have a far greater impact than just about anything else.

Surprisingly producing a professional quality video like the one just described is amazingly easy due to the recent upsurge of high quality and often free resources that are already available on line.

Of course once you have peoples attention you still need to get your message across to them and for that you will almost certainly need to incorporate a text section to your email. My next article will give you some fantastic tips on powerful writing for the text part of your email that will get it noticed and remembered.

In conclusion. You must start your email message with something that has a powerful and memorable impact on your audience and then back it up with some powerfully written text.

Glynn Sole has one of the most powerful E-Mail marketing programs on the Internet. Some of the free tools he uses are available on his EarnaLot Amazing E-Mails website.
Glynn offers his subscribers free advice on using the resources he makes available.

Most of the articles written by Glynn are available in video format on his Earnalot Video Reel

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